Monday, January 13, 2020

How Internet Advertising Affects the Customer Essay

The World Wide Web has emerged to be one of the greatest revolutions to business advertising and other forms of advertisements. Internet advertising is the use of the Internet on the global basis to promote and market products, brands, services, business groups or even announcements through the communication with customers online. Businessmen focused on making higher profits have put a little more emphasis on the Internet advertising and this is due to the fact that many people are accessing the Internet for their business needs (Wasiak, 2010). Electronic commerce enabled by the Internet allows business transaction to be done online. Many products are sold online through the Internet and this is because of the massive advertisement that is done on the Internet. Advertisement is one of the most crucial processes in the marketing of a product or service. It serves as a tool for making decisions on what good or service is of good quality to the consumer and the households. Some times back, advertisement was done through mass media, bill boards and use of other communication media like the television and the radio (Sheumaker & Wajda, 2009, p. 14). Most people used the magazines to get information as it was what they could afford and most customers could read the new brand products in the market through the advertisements that were being done at the magazines (Clemons, 2009). This paper explores the merits and demerits in Internet advertising as it applies to the customers and seeks to provide recommendations and suggestions for further research. How Internet Advertising Affects the Customer Introduction The modern world of information age has seen the Internet as one of the widely used forms of communication. The Internet has also modeled trusteeship among large numbers of people even those from different continents. Today, businesses can now be transacted through the Internet with much ease and fast speed. In the present world, almost three quarters of the entire world population can access the Internet. This has made Internet advertisement to become common and has benefited sellers to sell their goods and services online. Internet advertising has brought significant impacts to the consumers. It has affected the customers both positively and negatively in several ways. Of specific importance, it should be understood that Internet advertisement has really pushed the financial markets of specific nations to a higher notch and thus leading to the growth of the economy (Clemons, 2009). One of the advantages of Internet advertising to the customers is the fact that it reaches a larger audience than any other form of advertisement. Majority of individuals, particularly the customers are at the peak of Internet use to find the best goods of the best quality to purchase. As advertisements reach a large number of customers, these same customers can share the information on a certain product discovering more about the benefits or the dangers of a given product. As Wasiak puts it, â€Å"Social media has changed the way people interact amongst themselves and with their media† (Wasiak, 2010). This is common among pharmaceutical products where Internet advertisements have provided a slot for patients’ forums. This is also beneficial to product makers as they realize privileges when a large number of customers from all parts of the world are able to have a look at their product type and makes purchases. Internet advertising is perhaps the most cost effective for producers and sellers. Since Internet tools used for advertisements are increasingly getting cheaper, customers can get access to information on a variety of products from different companies and make comparisons. Internet advertisements are usually done through many ways. A website can be created about a specific company and the goods and services that it offers can be listed on that website. The producers can also program pop-up windows that are programmed to pop up whenever specific websites are opened. At the same time, Internet advertising can be done by sending customers messages to their mail boxes telling them about the benefits or the quality of a new brand of good in the market (Wasiak, 2010). While messages and the pop-ups may irritate the users of the Internet, they mean so much to willing and interested customers to have a keen look at the product or service being advertised. A good businessman is one who uses the least cost possible in the production of his goods and services. Advertisement falls under the channel of production and Internet advertising is one of the least cost effective methods of advertising. The use of other forms of advertisement like the televisions and other media has become too expensive for a rational producer and more so, it reaches only local customers. The cheapness of Internet advertising has made it to be very popular among many people in the whole world (Clemons, 2009). With the Internet advertising, many companies and producers are able to establish various statistics that can be of help to the improvement of their services and quality of the goods. This implies that all the features of the Internet advertising can be traced by the people placing those advertisements on the Internet. These features can be tested and measured and consumers or consumers can find enough data for analysis in order to establish critical information about the companies they are trading with. Some websites allow consumers of a certain product fill a form of client satisfaction and this greatly improves on product quality improvement. The improvement of the quality of products is of direct benefits to the consumers or customers (Wasiak, 2010). Customers are able to access information on the number of people purchasing a particular product, the negative responses about particular goods and services, the recommendations posted on the websites by customers and many more. This data or statistics is very necessary not only to the producers or the advertisers but also the customers. Internet advertising helps to improve the standards of advertisement as information about a particular product is available and the customer can find more about the product with just a few mouse clicks. Unlike in bill board advertisement where customers can see a new brand of a product being advertised and plan to check the details later, Internet advertising is all about a click of a mouse and everything will be at the eyes of the customer(Clemons, 2009). While Internet advertising offers significant benefits to the customers, it has the capacities to ruin the tastes and preferences of customers. Although the advantages of Internet advertising overweigh the disadvantages, specific limitations of advertising through the Internet have to be appreciated as well. For instance, the customers suffer a lot of mind torture trying to create the real picture of the goods being advertised on the Internet. An eligible customer would want to touch, feel and even taste the good before deciding to go for it in the market. This is one capacity the Internet advertising is lacking which is very vital in the convincing the mind of the customer to buy the good. This however does not really affect the sales and purchases of goods and services that are advertised on the Internet. A customer builds trust of a website and trusts whatever he or she is being told about the good or service. The choice is still for the customer to decide whether he will buy the product or not (Wasiak, 2010). During the age of the radio and television advertisements, the marketing function gained a lot of popularity (Sheumaker & Wajda, 2009, p. 114). There have been many questions as whether the Internet advertising will have a big impact on the marketing of goods and services as the radio and television advertisement did. Many people still have doubts whether Internet advertising would ever be as popular as radio and television. Perhaps it may never bring a greater impact on the customers as radio and television advertisements have done. This observation can be justified while thinking on the basis of a developing world where Internet access is still a challenge. It should be well understood that Internet access among customers is key for successful marketing. Without Internet connection, the customers will not get critical information about a particular product the customers on the choice of good to buy (Sheumaker & Wajda, 2009, p. 114). Another effect the Internet advertisements have had on the customer is that they have been so successful in the persuasion of a customer to make a first instance purchase of a good or a service. It is so clear that a consumer can opt to buy a good or even a service at the first instance he or she sees the advert on the website. This is so unlike for the bill board advertisements and other forms of advertisements. The customer can see an advert of a commodity on a bill board advert, and decide to come back for the details later. But for the Internet advertising, the customer can choose to buy the product on the first instance he or she sees the advert on the Internet (Sheumaker & Wajda, 2009, p. 116). The problem is whether the customer will come back to another time for the second time to purchase more products. Retention of a customer is one of the motives of a producer or anyone advertising a specific product. It can be difficult for one to retain a customer online, but if, the customer decides to come back or not to (Clemons, 2009). Spending time online is another effect of Internet advertising to a customer. For a loyal customer, he or she must spend most of her entire life on the Internet trying to see and compare the brand types and prices of different goods and services in order to pick the good or service with the best quality at the least cost possible. This is one effect of the Internet advertising that most customers have grown to live with. Spending most time on the Internet has its own disadvantage to the lives of the customers. It really deprives them of time to do other things or activities of their lives. This means that even some very important schedules have to be ignored and one to concentrate on other important matters. A customer is to pick the best alternative, whether to be at the Internet and try to see whatever is being advertised or attend to other social matters. Statistics show that a customer spends 5. 3 percent of his entire life on the Internet (Sheumaker & Wajda, 2009, p. 118). This is not healthy for a normal individual. Internet advertising has made work very easy for many customers and clients in getting very essential services like the booking of flights and even the booking of hotels and lodges. With the Internet advertising, a tourist in America can now book his flight in the house, book his hotel lodge in Africa in his house. This is so unlike what used to happen long time ago when Internet advertising did not exist. Had the Internet advertising not been there, tourists would be forced to reach their destination first before heading to the hotel to book for their accommodation (Wasiak, 2010). Internet advertising has made it very easy for other clients to get services done at the most convenient time possible. This has often saved a lot of time and expenses for the customer he or she could have incurred if the Internet advertising had not been there. The occurrence of Internet advertising is possible due to the fact that there are many goods that are being sold on the Internet and so many services being offered. To create an awareness of the presence of such goods and services, the producers of the sellers of such goods and services must advertise them to their online customers. Conclusion and Recommendations In conclusion, Internet advertisements have taken the storm of all business advertising in the modern world. The contributions of Internet advertising to the customers have widely been appreciated. However, while customers online have gained extensively from the Internet advertisements, there are other negative effects that the Internet advertising has brought to them. Many companies have invested intensively in Internet business advertisements so as to reap the maximum benefits brought by the technology of Internet advertising. However, security threats emanating from malicious attackers and hackers have compromised the smooth development in Internet advertisements and purchases. In some cases, there are different personalities who personify themselves as sellers online and cheat people to rob them of their money. It is not so common but when it happens it is disastrous. Despite all these, many customers have been motivated to buy online. Women most especially who used to be very afraid of using their credit cards online today they are the most leading in number to use the Internet to buy products of their choice. Companies have therefore the responsibility of improving their sites by enhancing them with antivirus software such as McAfee to keep off attackers and make customers to buy and sell online without any fear of being robbed of their money. Generally, Internet advertising has brought a lot of impacts to the customers and the consumers in general. Despite a few cases of the disadvantages of the online advertisement, it has really helped in pushing the marketing sector into higher notches. It has really facilitated trade between continents on a greater perspective as it was never expected before and this has been due to the wider audience that receives the adverts that are being posted on the Internet. Therefore, Internet advertising can be said to have helped many customers in terms of purchases and in many other positive ways.

Sunday, January 5, 2020

Factors In Predicting Trends Pound Dollar Exchange Rates Finance Essay - Free Essay Example

Sample details Pages: 6 Words: 1890 Downloads: 10 Date added: 2017/06/26 Category Finance Essay Type Narrative essay Did you like this example? The Foreign Exchange market or FOREX as its popularly known has grown vastly over the past few decades. It has been through a lot of rocky patches is one of the most volatile markets, but is still one of the most highly traded most liquid markets in any country is worth trillions of dollars. According to[1]Forex trading is estimated at around $4 trillion everyday. Don’t waste time! Our writers will create an original "Factors In Predicting Trends Pound Dollar Exchange Rates Finance Essay" essay for you Create order It is a non-stop process is carried out round the clock due to the various time zones. What makes FOREX so desirable to all parties involved is predicting fluctuations in movements of exchange rates which helps them make huge short-term profits, acquire foreign currency at bargain rates avoid huge losses at any given point. FOREX is an excellent investment opportunity for risk seeking investors who like engaging in speculation. There are various theories underlining FOREX such as the ones shown by Agarwal et al. (2002) for the law of one price which states that identical products in perfectly competitive markets should sell at the same base price when prices are expressed in the same denominations. The interest rate effects theory states that FOREX rates would become stable at a juncture where there would be equality of interest when capital is allowed to freely flow in out of a country. The Purchasing Power Parity (PPP) rule states that if inflation forces the prices to increase in one country but not in another one, the purchasing power would change which subsequently would lead to exchange rates changes reflecting the purchasing power of the currencies involved. The International Fisher Effect tells us that the change in interest rates should move in opposite direction of the change in spot of two currencies should be equal to it. There are various forces like Demand Supply, stock markets, confidence in a currency, business environment, political factors which work behind FOREX. Ehrmann and Fratzscher (2005) incorporate in their paper that news about fundamental factors have significant impact on the exchange rates. They concluded in their paper that an environment with high market uncertainty large exchange rate volatility are hugely impacted by news about fundamentals. They also drew attention to the fact that according to their study large unexpected news or negative news had a relatively larger effect on exchange rates than positive or smaller unexpected news. Hartley P. (1982) says that there are numerous models which imply that movements in FOREX are due to the way monetary policy is adopted in different countries. A huge amount of negative vibes has been existent ever since Meese Rogoff (1983) findings that fundamentals based models don`t succeed in outperforming a random walk for exchange rates. They reported in their findings that the reason why monetary models perform poorly is that disturbances impinging on exchange markets are predominantly rea l. As always there have been huge debates about the validity of the results by Meese Rogoff. Some authors like Diebold et al (1994) support the findings whereas Macdonald Marsh (1997) tell us through studies done by Macdonald Taylor (1994) Mark (1995) that fundamental based models can outperform a random walk can over long term period. This gave rise to explanations which were generally non-fundamental in nature, like Macdonald Marsh (1997) who shed insight into the work done by Frankel Rose (1994) on microstructure hypothesis in their research. Conceptual Framework: The Macro-economic or fundamental factors are factors that affect the economy of the country such as the financial markets viz. stock and derivatives markets, bond markets, etc., inflation, the monetary policy of the government which includes regulating interest rates, the fiscal policy which shows government income and expenditure, the growth rate of the economy of the country .i.e. GDP, Balance of Payments Position which shows the import and export surplus or deficit of the country, etc. The Macro-economic or fundamental factors and technical analysis are the independent variables that will be used for study in the research, while the trend analysis is used as the dependant variable. Having a look at the factors that affect the exchange rate:- Business Environment :- this pre-dominantly means the monetary fiscal policy as positive indications of government policies increase the demand for a particular currency as more more people want to invest is a government friendly country. FDI is for taking advantage of comparative advantages economies of scale. Political factors :- FOREX rates are heavily dependant on the success of a government may fluctuate depending upon if there is a stable govt. at the centre or not. A threat to any coalition govt. will seriously effect the FOREX rates. Stock market :- most of the major indices have direct correlation with FOREX rates, like the Dow is the most influential index on the dollar. Economic Data:- economic data like GDP, CPI, Productivity etc effect the exchange rate massively. Confidence in a currency is the greatest influence on currency exchange. Growth Productivity of an economy :- an increase in the growth rate productivity rate , especially in the traded sector, has a major impact on the exchange rates. Government Influence :- the government also plays an important role in the exchange rate of their currency as it controls a lot of factors that influence exchange rates like money supply, lending rates etc.. A govt. may buy or sell FOREX just to maintain a balance or for the benefits of importers or exporters. Methodology The research methodology adopted in this study is a very simplistic approach to find the relationship between different variables concerned and does not exactly represent any work done in the past. The models used in most of the studies till now have made changes to regression models to incorporate a lot more terms and information, and thus are much more complicated. The model that will be used in this study is the Ordinary Least Squares (OLS) regression model in the form of a multiple linear regression. This model would help find the dependence of foreign exchange rates on multiple macroeconomic factors over the long run. The regression would be run twice, once with the macroeconomic variables of the US and the pound sterling-Dollar exchange rate denominated in US dollar and again with the variables of the UK area and Dollar-pound sterling exchange rate denominated in pounds. The model used is as follows: The Ordinary Least Squares (OLS) model: Where, Represents the sterling pound-dollar exchange rate, Represents the interest rate, Represents the percentage change in the inflation rate (CPI), is the percentage change in the economic growth (GDP), are the regression coefficients of , respectively, that need to be determined by estimation in the regression model, is an intercept or a constant, accounts for errors and is assumed to have mean zero and is uncorrelated with the regressors. The Pound sterling-Dollar exchange rate is considered for this study to represent the foreign exchange market for the purpose of achieving the objectives of this paper. The data consisting of the macroeconomic variables would include figures from the United Kingdom area as well as the US. The figures are of a daily frequency, and spread across the past 12 years, February 1999- February 2011. This would help us to show the relation in an advanced way as it would show both the exchange rate s short term as well as long term reaction to new figures on a regular basis every time they are released. By using data of a daily frequency, the movement of the exchange rate, after the effect of new figures released has been absorbed in the market, would give clear indications of the effect of the change over the longer term. Hypothesis: In order to achieve the objective of this study, a null hypothesis is used, which either would be accepted or rejected on the basis of the regression models results. The hypotheses are as follows: H0: Any fundamental (macroeconomic) factor has no relation with, and hence, has no influence on the Sterling pound-Dollar exchange rate movements. H1: Fundamental (macroeconomic) factors have an influence on the Sterling pound-Dollar exchange rate movements. Thus in order to support this null hypothesis, the coefficients associated with each of the independent variable would require to be near or equal to zero and the p-values of the coefficients should not be significantly different from zero. Independent variables: Growth Rate: The growth rates of the United Kingdom and the US area are represented by Gross Domestic Product (GDP) which is the market value of goods and services produced in country in a year. Interest rates: For the US, interest rates are represented by the Federal Funds rate which is the interest rate at which depository institutions, like banks, lend balances at the Federal Reserve to other depository institutions overnight, while for the United Kingdom interest rates are represented by the Marginal lending rate of the Bank of England, which is the interest rate at which overnight liquidity is lent by the national central banks to eligible counterparties. Inflation rates: The inflation rate in the US is represented by the Consumer Price Index (CPI) which is a measure of the average change in the prices of consumer items over time and includes all urban customers and their buying habits. While for the Sterling pound, it is the Retail Price Index (RPI). Dependent variable: As mentioned earlier, there is a single dependant variable which is the exchange rate. The regression would once be run with the sterling pound-Dollar exchange rate as the dependant variable and the second time it would be replaced with the Dollar-Sterling pound exchange rate. Data Sources and Sample Selection The data for this study would be collected from DataStream, the sources of which are reliable databases of the Bank of England, US Federal Bank, etc. The data consists of the exchange rate of the pound sterling against the US dollar (denominated in US$) and the US dollar against the Pound Sterling (denominated in GBP). Interest rates in the form of Federal funds rates for the US and Marginal Lending rates for the sterling pound area have been used. Inflation is represented by the CPI (all urban items) for the US and Retail Price Index (RPI) for the United Kingdom. The GDP figures of the US and the United Kingdom have been taken as the economic growth indicator of the respective countries. The sample consists of the daily figures of exchange rates and interest rates, monthly figures of the CPI and quarterly figures of the GDP, from February 1999- February 2011. Conclusion Given the importance huge trading in FOREX a lot of research has been carried out in this field. Past literatures on FOREX have shed light into the various aspects of the markets its determinants. As usual there have been debates about whether fundamental factors or technical factors have had a larger impact on FOREX market due to the various variables involved. I would be focusing on the fundamental factors would be using the Ordinary Least Squares (OLS) Model to test my data, which would be collected from `DataStream` all other reliable sources. The FOREX market continues to grow in volume importance day by day due to its high reward nature but can be a slippery slope as well for some who take high risk for making a quick buck.

Saturday, December 28, 2019

The Death Of A Salesman - 995 Words

Hope Miller’s play, The Death of a Salesman (1949) was about a family, and their struggles for the American dream. The family composition was not unlike that of an average family, a mom, a dad, and two children. Mom, Linda, tended to the house, oversaw the finances, as well as the lives of the remaining family members. Dad, Willy, supported the family as an on-the-road salesman. At first, Willy’s outbursts were confusing, but as I read the outbursts began to unfold the meanings buried in the storyline. Miller’s play conveyed many messages, the most important being the importance of hope. A soul without hope ceases to adapt, ceases to grow, and ceases to live. Constant turmoil dwelled in the Loman’s lives, from the beginning of the story†¦show more content†¦A concept that would not become a reality for Willy. Because of the stagnation within Willy, his life was a struggle. His infidelity, inability to support the household, and impressions he made upon his sons were overwhelming. He grew tired and hopeless. A soul without hope is destined for failure, as Willy’s life become. Biff, Willy’s son, realized that happiness was fueled by dedicating his life to something that brought him joy, regardless of what others thought. He said to Willy, â€Å"why am I trying to become what I don’t want to be?† (105). Biff realized that a life lived in regret or without growth was not his concept of the American dream. Hope instilled a drive within Biff’s soul. He wanted to expand upon that hope, and fulfill his life, unlike his father. To some, the dream is material possessions; to some, the dream is wealth; and to others, the dream is freedom. Without hope the dream would not have materialized in the beginning, and without hope one will not seek to fulfill. Miller’s play portrayed a man who lived his entire life without hope, believing that life is made by others. Willy believed that regardless of one’s abilities, if one was liked by others he would succeed without effort. Although I believe the barriers that must be overcome to succeed differ individually, the American dream offers hope and opportunity for all. One must develop the dream into reality. The tragedy within the story is not of Willy’s death, it isShow MoreRelatedThe Death Of A Salesman1496 Words   |  6 PagesIntroduction Today, the play The Death of a Salesman is celebrated in many theatres. The play is regarded as one of the finest dramas of American theater play. It was written in 1949 by an American playwright Arthur Miller. After the play was produced, it was first opened at the Morosco Theatre and starred Lee J Cobb as Willy Loman, Cameron Mitchell as Happy, Mildred Dunnock as Linda, Howard Smith as Charley and Arthur Kennedy as Biff. The play has been revived on Broadway four times and won manyRead MoreThe Death Of A Salesman857 Words   |  4 PagesSome stories have stood the test of time. These stories are relatable are leave readers feared perplexed. Oedipus the King is the tragic story of a man whose figurative blindness at a young age lead to his literal blindness at an old age. The Death of a Salesman converts this to a modern society of a man who just wants to do good for his family but doesn t see the effect of his actions. Although 2400 years separate these stories, readers can still relate to both the same. The genre of tragedy is interpretedRead MoreDeath of a Salesman990 Words   |  4 PagesDiscuss â€Å"Death of a Salesman† as a film. How could this film be more film-like? The well known late 1980’s play Death of a Salesman was beautifully crafted and opened my mind up to the reality of some people’s fantasies. When I first began to watch the play, I had immediately noticed that it was a play and not a movie. Usually in a film, there is a hero, heroine, climax, something they are fighting for, and usually (nine times out of ten) a happy, heroic ending. This movie included none, atRead MoreDeath of a Salesman606 Words   |  3 PagesWilly Loman: Victim of the American Dream Arthur Miller’s Death of a Salesman tells the tale of Willy Loman, a man who falls from the top of the capitalism system in a resonant crash. Being controlled by his fears of the future, and stuck in his memories of the past, Willy fully contributes to his self-victimization by putting little blame on his own mistakes. Although Willy is perceived as selfish, it is important to see that he is misguided. His character is one of a common man, he has neverRead MoreThe, Death Of A Salesman909 Words   |  4 Pagesdesire to be the breadwinners of the family, wish to achieve only success, become unemotional and might take dangerous risk to prove manhood. Many feminist novels, plays or short stories such as Frankenstein, â€Å"A Dollhouse†, â€Å"Yellow Wallpaper†, â€Å"Death of a Salesman† showcase the ill effects of gender roles. Women had to fight to have the same advantages and opportunities that men possess. Before modern times, many people would believe that a woman s place is in the home but now it is common for the modernRead MoreThe Death Of A Salesman1024 Words   |  5 PagesVictoria Gutierrez Professor Gilbreath Drama 10 6 April 2015 1026 Words The Death of A Salesman San Joaquin Delta College presented Arthur Miller s Death of A Salesman on Sunday the twenty-second of March at 2 o clock in the afternoon. This play is about a young man and his father coming to terms with the past and their futures. Willy Loman, an old salesman, is dealing with both financial and health difficulties. He is put under even more pressure when his unsuccessful son, Biff, returnsRead MoreThe Death Of A Salesman859 Words   |  4 PagesThe Death of a Salesman is a heart-wrenching story of a man named Willie, and his fight for economic freedom. The story takes place in 1931, and it starts off with Willie’s faint memory of his father, who was a flute maker and a salesman. Willie is a sixty three-year-old salesman who has work his entire life to achieve the common goal of the American Dream. Nevertheless, while trying to achieve economic freedom he ends up becoming trapped in the process. Willie in a lot of ways, died before his carRead MoreDeath of a Salesman915 Words   |  4 PagesDefine The American Dream. In what way does Death of a Salesman point out the hopelessness of chasing this dream? Are there any rewards? The idea of the American Dream is truly subjective. To some, it is living in the lap of luxury in all aspects. To others, it is a chance at a better brighter opportunity for themselves or their families. Arthur Millers Death of a Salesman portrays the promise of the American Dream in the form of opportunity, freedom, success and wealth; the ability to acquireRead MoreDeath of a Salesman1187 Words   |  5 PagesDeath of a Salesman There are some who would argue that it is precisely the ultra-capitalist mentality of individuals like Willy Loman that has propelled the American Economy to global dominance, but Arthur Miller’s classic work â€Å"Death of a Salesman† begs the question: at what cost? What does it do to a person, this desperate need to â€Å"be number one man?† Each of Willy’s sons draw a different lesson from his life and their assertions about how one should live offer a compelling choice for modernRead MoreDeath of a Salesman1278 Words   |  6 PagesSteve Flatley Flatley 1 Mr. Nevels English 102 June 17, 2010 The Struggle Within There is a complete descent into madness evident in Miller’s â€Å"Death of a Salesman.† The struggle Willy Lowman has come to endure during a life of lies and false hope is portrayed very well by Miller’s use of dialogue, stage comments, prologue, and time and perhaps best shown by the use of dialogue and character interaction. By putting all of these elements to good use Miller paints a perfect picture as

Thursday, December 19, 2019

Fall of Enron - 1160 Words

The Fall of Enron 1. Why was Enron such an admired company prior to 2000? What innovation do they bring to the table? Be specific and support your statement with concrete information. Prior to the year 2000, Enron Company, established in the mid-80s, caused the admiration worldwide because of its fast rise of revenue both in the local and international stock market in a short period of time. Enron’s operating income in the year 2000 was stated in $100.7 billion and its after-tax net income was reported in $979 million (Palepu Healy, 2013). The enterprise’s business model was based on energy-trading, centered in the deregulated energy marketplace, and in its significant investments in several large-scale commodities and other broad†¦show more content†¦b. Firm governance? c. Incentive system? d. Conflict of interest between different parties? e. And†¦? In the accounting area, Enron failure was due to an intentional distortion of its financial statements to the affected groups, the stockholders and the overall population in general (Thomas, 2002). The commercial business displayed that they had made many partnerships with other firms and utilized them to cover its debts. There was no need to do fraudulent reports, unless there was an underlying bad intention of damaging the image and reputation of the organization. Revealing a dishonorable statement of a company’s financial state will be forever an unsafe judgment to make. Regarding to the firm governance area, the real critical origin of the Enron’s downfall was its business corporate behavior also named as governance behavior (Ackman, 2002). It is very well-known that every industry has a goal, which goes in alignment with its vision and mission. These should be their leading force in performing resolutions that are fair and just for their long-term viability and equilibrium. Additionally, all businesses also have their obligations not only to their board members but also have to transmit the correct service to their staff which includes their investors, employees, shareholders, and to the overall public in general. Whatever institution that depends on deeply in making revenues through unethical transactions and investments without truthfulness and withoutShow MoreRelatedThe Fall of Enron1146 Words   |  5 PagesCase: The Fall of Enron 1. Why was Enron such an admired company prior to 2000? What innovation do they bring to the table? Be specific and support your statement with concrete information. Enron was an admired company prior to 2000 because at that time it surfaced as a frontrunner in the deregulated energy market, making it possible to sell energy at higher prices, thus significantly increasing its revenue. The company, through efficient management team, has built leading businesses in energyRead MoreEssay on THE FALL OF ENRON727 Words   |  3 PagesThe Fall of Enron The History Enron began as a pipeline company in Houston in 1985. It profited by promising to deliver so many cubic feet to a particular utility or business on a particular day at a market price. That change with the deregulation of electrical power markets, a change due in part to lobbying from senior Enron officials. Under the direction of former Chairman Kenneth L. Lay, Enron expanded into an energy broker, trading electricity and other commodities. The Business of Enron EnronRead MoreThe Rise and Fall of Enron1170 Words   |  5 PagesThe Enron Corporation was founded in 1985 by Kenneth Lay and based in Houston, Texas. Enron was known as one of the world’s leading electricity, natural gas, communications and pulp and paper companies. By the late 1990s Enron was considered one of the country’s most groundbreaking companies constructing power plants, gas lines, buying and selling electricity and gas, and partaking in a unique trading business; creating whole new markets for oddball commodities. In 1995 annual revenues were aroundRead MoreThe Rise And Fall Of Enron1008 Words   |  5 PagesIntroduction Enron began as an energy company in 1985. After the deregulation of oil and gas in the U.S., Enron lost its’ exclusive rights to natural gas pipelines. The CEO, Kenneth Lay then hired a consulting firm to reinvent the company in order to make up lost profits. He hired Jeffery Skilling, who was in banking, specifically; asset and liability management. Under the topic â€Å"The Beginning Presages the End†, C. William Thomas (2002) writes: â€Å"Thanks to the young consultant, the company createdRead MoreThe Rise and Fall of Enron1532 Words   |  6 PagesMost of the world has heard of Enron, the American, mega-energy company that â€Å"cooked their books† ( ) and cost their investors billions of dollars in lost earnings and retirement funds. While much of the controversy surrounding the Enron scandal focused on the losses of investors, unethical practices of executives and questionable accounting tactics, there were many others within close proximity to th e turmoil. It begs the question- who was really at fault and what has been done to prevent it fromRead MoreThe Rise And Fall Of Enron1900 Words   |  8 PagesThe Rise and Fall of Enron One of the most basic tenets of all companies, whether small or large, is to create a principled corporate culture. Those ethical principles must start with the executives of the organization and trickle down to the individual employees. Leaders affect the employees’ decision-making process, yet they tend to adopt the same rationale as their leaders when reaching a decision. The leadership of a company needs to find a balance between risk and creating opportunity. WhileRead MoreThe Rise and Fall of Enron2970 Words   |  12 PagesThe Leadership of Kenneth Lay 5 Contributing Factors for Enron’s Debacle 7 Power Abuse 7 Fraudulent Accounting Practices 7 Employees and Board members 8 Investors Grief 9 Auditors and external regulatory agency 9 Conclusion 9 The debacle of Enron, led not only the company to bankruptcy but also its employees and shareholders. Unethical leadership and vested interests played a significant role in its imminent failure. Very few had the courage to challenge authority and leave when faced withRead MoreThe Rise And Fall Of Enron Essay860 Words   |  4 PagesThe Rise and Fall of Enron The objective of every company is to maximize profit, become a big player and remain viable. Enron was no exception the key players at the time were Kenneth Lay CEO, Jeffery Skilling who was hired by Lay in 1990 to head the Enron Finance Corporation and by 1997 Skilling was made President and Chief Operating Officer. Andrew Fastow, CFO who was the chief financial officer of Enron. Enron merged Houston Natural Gas in 1985 with another natural gas pipelineRead MoreFall of Enron Essay1430 Words   |  6 PagesQ1- Who were the key stakeholders involved in, or affected by the collapse of Enron? How and to what degree were they hurt or helped by the actions of Enron management? Ans- The key stakeholders affected by the collapse of Enron were its employees and retirees. Stakeholders and mutual funds investors lost $ 70billion market value. Banks were also affected by the meltdown of the company. They included big banks like J P Morgan Chase and Citigroup. Not only the stakeholder and bondholder lose outRead MoreRise and Fall of Enron Essay872 Words   |  4 PagesThe rise and fall of Enron is a company that was lead to its own demise by it’s own leadership and ill business decisions. The motivational theories explained from the readings of Organization Behavior can correlate with the failure of Enron’s internal organization. Even though a company may appear to display successful business practices, the influence of leadership through management can ultimately lead the company to fail. Enron’s code of ethics prided itself on four key values; respect, integrity

Wednesday, December 11, 2019

Emerging Trends in ICT and Business Stripe New Payment

Question: Discuss about the Emerging Trends in ICT and Business for Stripe New Payment. Answer: Introduction In this paper, a report has been created to depict the significance of developing improvements in business. This report is composed for the financial specialists of a start-up Australian Fintech, for which this new installment innovation will be the center business. The organization will utilize another installment innovation named Stripe as another chance to grow its business. This worldwide installment choice will help them to build their universal business. Background As Ali et al. (2014), expressed that computerized cash related improvements began to ascend amid Global Financial Crisis 2007-2008. Amid this time because of doubt of banks Bitcoin and different other advanced monetary standards are created. It has influenced Australia too. New neighborhood installment new businesses are creating in Australia. Moreover, the quantity of remote installment firms is additionally expanding in the nation. Australian Fintech is a new company and the organization gives business loans up to $100,000. It gives quick endorsement on credits in light of the business exchange information. The organization offers unsecured working capital credits through its site from $ 1000 to $ 20,000 at a level 1% loan fee (Australian FinTech 2016). However, with the passageway of worldwide players, for example, PayPal, it has turned into a test for the organization to keep up its unfaltering development rate. Presently, Australian Fintech needs to utilize non-eBay e-trade and bookkeeping programming and installment stages to offer their credits. Thus, the organization is intuition to utilize another installment innovation Stripe as a center business procedure. Stripe will likewise give a wellspring of information that Australian Fintech can use to make the credit checks (Nwaolisa and Kasie 2012). The Stripe is an online installment preparing stage. It is prestigious for its effortlessness and selection in the web group (Tan et al. 2014). Web designers of Australian Fintech can exploit Stripe's installment handling stage and grow their business operations. Results The execution of new installment innovation Stripe will give some elite components to the association. They are provided as beneath: Built for different developers It is accessible in various advancement stages, for example, Curl, Ruby, Python, PHP, and Java. It gives vigorous and clean APIs that let the organization Australian Fintech to create installment alternatives. Figure 1: Platforms available for Stripe (Source: Created by Author) Powerful toolkit It will give the organization different installment toolboxes, for example, adaptable charging periods, coupons, client trails and boundless membership alternatives (Ali and Awal 2012). Every one of these components will make Australian Fintech more appealing to its clients. Perfectly scaled Stripe is planned taking at the top of the priority list around an entire organization. Adjustment of Stripe will make the installment alternatives run easily for the organization. Highlights such as bookkeeping coordination, demonstrated extortion security, disentangled operation, and fight-tried framework will make Australian Fintech more productive and appealing (Wonglimpiyarat 2015). Figure 2: Scaling options of the New Payment Method (Source: Created by Author) High security Stripe gives consistent security. It is trusted by a huge number of little and huge business associations to control up trade for their business. Stripe is ensured to PCI administration supplier level 1. It is the most stringent level of affirmation (Hasan, Schmiedel and Song 2012). It gives an additional layer of security for the record of clients for Australian Fintech by empowering two-variable verification. Figure 3: Features of the New Payment Option Stripe (Source: Created by Author) It is valuable for the business as well as for clients. Earlier engineers of Australian Fintech need to set up a free server to accept every buy of their clients (Polasik et al. 2012). Presently clients simply need to take after three basic strides to get a credit from Australian Fintech. They are said underneath: Get a MasterCard token from Stripe Charge the card utilizing Stripe token Get credit from Australian Fintech Figure 4: Steps for using new payment option (Source: Created by Author) Recommendations The expansion of utilizing innovation has quickly increased issues like frauds and robbery. Therefore, the organization Australian Fintech needs to find a way to enhance security for its online installment innovation. They are specified as beneath: Identification and confirmation measures It will permit Australian Fintech to perceive its clients appropriately. This data is vital for the new company as it builds up a superior business relationship. It will likewise help the organization to distinguish whether a client is associated with different records or not (Stripe cards or money vouchers). It likewise makes a paper trail for the law authorization if there should arise an occurrence of any misrepresentation or danger. IP location of clients must be a part of the distinguishing proof information gathered by the organization. It will minimize the potential for a client to handle numerous records. Effective observing framework It can turn into an extremely powerful instrument to relieve the wrongdoing hazard for the New Payment Method (NPM). With a specific end goal to create successful observing framework, the organization should requirements to distinguish: Suspicious or irregular exchanges Discrepancies for occasion between gave client data and the IP address When the same record is utilized by various buyers Cases where the same customer opens numerous records Balance and exchange limits Restricting the equalization and exchange sums can keep culprits from having admittance to many cash for illicit reasons. The organization needs to distinguish the requirements of clients before giving a credit to them. Methods of financing Risks identified with online installment can be alleviated if Australian Fintech begins to utilize CDD measures of Stripe. They can be beforehand distinguished ledgers, charge or Visas or whatever other customized installment strategies. The organization likewise needs to confine the quantity of gatherings required in the establishing procedure. It will constrain the likelihood of outsider establishing. Conclusion In this report, it has been portrayed that the new start-up named Australian Fintech can utilize another installment choice as its center business procedure. This new installment alternative is Stripe. This NPM is known for is straightforwardness and reception by thousands little and expansive associations. This new installment choice is both favorable for the organization and its clients. It gives some particular elements make it helpful for associations. They are, for example, capable toolbox, worked for various designers, flawless scaling, and high security. With the assistance of this new installment, innovation clients can take loan structure Australian Fintech in three straightforward strides. Nonetheless, there are a few proposals have been accommodated the organization Australian Fintech to enhance its security framework for the new online installment innovation. References Ali, R., Barrdear, J., Clews, R. and Southgate, J., 2014. Innovations in payment technologies and the emergence of digital currencies.Bank of England Quarterly Bulletin, p.Q3. Ali, T. and Awal, M.A., 2012, May. Secure mobile communication in m-payment system using NFC technology. InInformatics, Electronics Vision (ICIEV), 2012 International Conference on(pp. 133-136). IEEE. Australian FinTech., 2016.Home - Australian Fintech. [online] Available at: [Accessed 14 Aug. 2016]. Hasan, I., Schmiedel, H. and Song, L., 2012. Returns to retail banking and payments.Journal of Financial Services Research,41(3), pp.163-195. Nwaolisa, E.F. and Kasie, E.G., 2012. Electronic Retail Payment Systems: User Acceptability And Payment Problems In Nigeria.Arabian Journal of Business and Management Review (OMAN Chapter),1(9), p.111. Polasik, M., Grka, J., Wilczewski, G., Kunkowski, J., Przenajkowska, K. and Tetkowska, N., 2012, June. Time efficiency of Point-of-Sale payment methods: Empirical results for cash, cards and mobile payments. InInternational Conference on Enterprise Information Systems(pp. 306-320). Springer Berlin Heidelberg. Tan, G.W.H., Ooi, K.B., Chong, S.C. and Hew, T.S., 2014. NFC mobile credit card: the next frontier of mobile payment?.Telematics and Informatics,31(2), pp.292-307. Wonglimpiyarat, J., 2015. E-payment strategies of bank card innovations.The Journal of Internet Banking and Commerce,2007.

Wednesday, December 4, 2019

Season and Winter free essay sample

Snow is when family and friends play and laugh together, which is what brings us closer together. Furthermore, people can do many fun activities in the snow. We not only play in the snow but also sliegh ride, build snowmen, have a snowball fight with your family, and make snow angels. When I was young, I used to hang out with neighborhood kids after school even if the weather was severe. Actually, we were looking for the heavy snow at the very beginning of winter. Because we were fond of having snowball fights and making snowman as well as going sledding. We were so happy when playing in the snow. We didn’t care how cold our hands would get, or how dirty our cloths were. The only things we cared about were who could win in the fight, who could make the best snowman and who could sled the fastest. We will write a custom essay sample on Season and Winter or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Moreover, all the outdoor activities bring all your families closer because all the kids tend to play and have fun outside in the cold. Family is special because you become close and share thoughtful things with the ones that mean the most to you. Christmas brings family out and shows how much your family truly means to you. Family is the number one thing that matters the most to you and especially when it comes to Christmas. Also, Lastly, baking is also a wonderful thing about winter. You walk into the kitchen and smell the freshly baked cookies or Moms homemade casserole. Baking is amazing because it carries on through tradition and it gets passed down to generation. Baking also warms your heart and lets you know how much time and effort your family or parent puts into making the wonderful food you receive. Baking on Christmas morning is the best because you get the house all decorated up and get the food ready for friends and family who come over to celebrate the special time with you. In addition, one thing winter wouldn’t be complete without is the memories. The memories are always good because you create amazing memories when you’re with friends and family. Winter makes you want to create the most memorable moment of all time especially if you’re in an amazing country or state. Imagine being in a place where it snows or you hear the rain dripping down the window pane. Winter has many memories weather its being somewhere for the first time or going back to it. Memories are meant to be created weather its good memories or bad memories. In overall, winter is a good season because you can expect good things from it like snow, christmas, family, snuggling, baking, and friends. You’re with family and friends and you’re having all these events going on. Winter shows how much closer family can bring you. Winter is amazing and it brings out all the good energy around you. You can be in the worst moods or the happiest moods and its okay because winter brings this feeling out in you that you love and always want to carry with you. Winter is definitely a great season and always will have different memories that will always be in your heart.

Wednesday, November 27, 2019

Ottawa Charter0National Tabacco Campaign free essay sample

The Ottawa Charter is a global health promotion run by the world Health Organisation. It involves five action areas called developing personal skills, creating supportive environments, strengthening community action, reorienting health services and building healthy public policies. To combat lung cancer and other health risks the Australian government launched The National Tobacco 2011 Campaign to raise awareness of smoking through the five action areas to reduce the number of daily smokers by 2018. Developing personal skills supports personal and social development through the use of information and resources, which educate health benefits to enhance life skills. In gaining theses skills individuals can make informed decisions to take control of their lives. In relation to the National tobacco Campaign 2011, this will involve raising awareness on the effects of smoking, encouraging individuals to quit therefore reducing their chances of developing ling cancer. Strategies employed by the campaign to address developing personal skills include media campaigns and quit tips. We will write a custom essay sample on Ottawa Charter0National Tabacco Campaign or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The current media campaign features television, radio, prints and online advertisements to address the issue of smoking and its relation to lung cancer and other health risks. The recent ‘cough’ TV advertisement shows an average Australian male. He is enjoying time with his mates, at work, spending time with the family however he is constantly coughing. Then the voice over states ‘every cigarette brings cancer closer. ’ This short but powerful statement informs individuals that every cigarette they take is putting them at the risk of developing cancer.Thorough the tactic of showing an average Australian male it allows the public to relate to the situation, empowering them to change their habits or else you could end up leaving your loved ones behind. Another strategy is the use of quit tips. This website fact page illustrates new ways that individual can relax as many people smoke while bored or stressed. Some of these relaxation methods include breathing techniques, exercise or a change of routine such as chewing gum or having a stress ball in the car to utilize while stuck in traffic.These strategies are informative yet realistic ways in which individual can swap a smoking habit for a positive health choice instead. This physically helps individuals to make an informed choice to develop their individual skills. By adapting these new life skills through the promotion of stress relief methods individuals are encouraged to take control and empower their own lives. It educates that smoking doesn’t relieve stress yet it only causes stress with its relation to many health risks.Developing personal skills is an important sector of the Ottawa Charter as without it individuals wouldn’t be educated to see the underlying effects of smoking and its strong link to lung cancer. Creating supportive environments focus’s on the environments in which people work, live and play. The aim is to ensure these environments reflect healthy living through the promotion of positive health choices. In relation to the National Tobacco Campaign 2011, this principle involves encouraging one another to quit smoking. This personal and community support takes into consideration the diverse needs of society in the need to fight against smoking. Strategies include providing fact sheets in a variety of languages and providing an online quit service. Australia is a very multicultural society and the campaign has taken this into consideration by creating print and radio advertisements in over 20 languages. This campaign has a goal to reduce the percentage of daily adult smokers by 2018. By providing health promotions in diverse languages, it opens this goal up to the wider Australian population encouraging equity and support.By breaking the language barrier the non-English speakers/readers will feel more supported and encouraged to quit smoking, therefore reducing their chances of developing lung cancer. This advertisement highlights they ways in which the human body will repair itself once smoking has stopped and its motto is ‘Every cigarette you don’t smoke is doing you good. ’ The statement is encouraging and supports the fact that every cigarette has an impact. Another way the tobacco campaign offers a supportive environment is through the telephone quitline.By phoning 131 848 an individual can confidentially speak to a counselor gain information but importantly advice and acknowledgement of their efforts so far. This local cost call can be made from anywhere around Australia, supporting those living in rural areas. Furthermore this quitline can go on to mail individual a quit coach book. This provides the best ways to quit, ways to cope with withdrawal symptoms and details on courses run by local organizations that offer extra help and counseling. This strategy is effective as it helps individuals realize that hey are not alone and their struggle to quit will offer so many advantages. Through first hand advice and the help of professional encouragement individual’s receive the confidence to keep going. Through this support within the environment individuals are more likely to access/continue to use support services to adapt positive behaviors in their lives. These changing life patterns will stop the smoking habits, reduce the risk of lung cancer and enhance overall wellbeing. http://www. boredofstudies. org/wiki/Ottawa_Charter_for_Health_Promotion_(1986)Strengthening community action involves public participation to achieve better health. Through initiatives inspired by the community, healthy living patterns can be established to raise awareness and empower action. In relation to the National Tobacco Campaign this involves the help of professional within the community as well as local governments and the public to make and implement action on smoking. Some strategies to strengthening community action include the help someone quit page, and individual community projects.The ‘help someone quit’ initiative provides information on ways to aid a friend by encouraging them and following through with their progress, even if you’ve never smoked before. It states the importance of not nagging a smoker to quit, as that just makes them want to retaliate. Yet the best approach is to clearly explain the motives to stop smoking and offer support. If non smokers and in particular past smokers where to help individuals within the community to quit smoking the whole populations health and attitude would be strengthened, encouraging positive health behaviors.The Bankstown community has specifically strengthened their action by installing â⠂¬ËœNo smoking’ signs and restricting smoking 10m within children’s playgrounds. This strategy requires an extra step as it requires the help of the general public to enforce the rule, saving children from passive smoking. The signs educate the public on the hazard of smoking but the enforcement from the public is what will strengthen its success. Through establishing support groups and encouraging social support, the community is brought together to solve smoking through empowerment. (http://www. bankstown. sw. gov. au/Installation-of-New-No-Smoking-Signs/default. aspx) Reorienting heath services refers to utilizing services aimed at prevention, promotion and finding a cure. It is the responsibility of individuals, community groups, health professionals, institutions and governments to work together to achieve good health. In relation to the National Tobacco campaign it involves the shared role of all health services to lead a change to prevent smoking and support wellbeing. Strategies include working with various campaign partners and a letter to GPs written by the chief medical officer.The campaigns website offers links to both Australian and International organizations who care for health with a goal of tackling smoking. Examples include the National Asthma council, World Health Organization and the Australian Cancer Society. Some of these health services have drop-in-centers or stores/clinics but they all offer information and resources on smoking or lung cancer. Some organizations are preventative while others are curative services. This is effective as through this extra support individuals can expand their knowledge and find a network that works best with their needs.The Australian government’s chief medical officer, Jim Bishop wrote a letter directed at GPs asking for their support on the National Tobacco Campaign. It mentions that smoking is the largest preventable causing disease. He later went on to ask local doctors to conduct brief interventions with their smoking patients, encouraging them to quit. Through this incentive the action of the local GP will maximize society’s members to quit. The smokers will receive professional help from their trusted GP to aid their own individual responsibility.Once both teams work together, this is when good health can be achieved. Through the help of extra health professionals individual can see the overall effects of smoking and with this extra support confidence will be achieved to fight the risk of developing lung cancer by stopping smoking habits Building Healthy Public Policy relates to policies and legislations made by the government to create health improvements. It goes beyond health care as it designs rules also generating consequences for those who disobey.In relation to the National Tobacco campaign it involves rules on where smoking is prohibited and where cigarettes can be sold as well as punishments for those who neglect these rules. The following law states that from March 2006, all cigarette packets require pictorial health warnings and the quitline number. These images are a form of scare tactics that shoot out hea lth warnings in the bid that smokers will become turned off by imagers of cancerous body parts. The quitline on the box encourages individuals to quit and almost plays as a guilty trip, that each cigarette they inhale is causing them damage.